Blogs. blogs. blogs.
Samples of blog content written for various industries.
blogs
Why have blogs?
Blogs drive traffic. Nearly 8 in 10 people read them, companies that blog see 55% more visitors, and marketers who commit to content marketing enjoy year-over-year growth.
Blogs are the workhorse of content development. A well-written blog artfully wraps SEO-aware keywords in a compelling, brand-supporting story. They are powerful content tools that can improve organic search engine traffic. As part of an overarching content strategy, I’ve punched up clients’ Search Engine Results (SER) by huge numbers, bumping them from as low as 145 to the top three 3 in rankings.
A blog strategy is one of the simplest ways to grow consistent web traffic. About 77% of internet users read blogs regularly, and 83% read at least once a month. Businesses that maintain active blogs attract 55% more visitors, and nearly two-thirds of content marketers report year-year traffic growth from their content marketing efforts. Blogs don’t just build visibility—they create steady, measurable growth.
My experience as a feature writer and newspaper reporter (you know, the printed-on-paper kind) informs my blogging. Like traditional journalism, blogs benefit from a good story hung on a framework of well-researched facts.
Blogs can be informative, demonstrative, or even biographical. Best of all, they are cost-effective. You don’t have to pay to print and distribute them. Accessible 24/7/365, blogs offer a great way to reach your market, falling somewhere between an advertisement and a public relations tool. Used properly, a blog can raise brand awareness, garner leads, and direct visitors to your website.
Travel blogs
II am one of the people behind Appalachian Experience, a popular website and social media center for Appalachian travel, culture, history, and lifestyle.
-
- Exploring Appalachian Lakes: A Guide for Visitors to the Southern Appalachian Mountains
- Ten hikes in orth Georgia
- Best Places to See Fall Foliage in Appalachia (2025 Travel Guide)
- Retiring to Appalachia: A Practical Guide for Prospective Retirees
- Driving in the Appalachian Mountains
- What to Look for When Renting a Cabin in the Mountains
- What You Need to Hike in the Appalachian Mountains
- Amicalola Falls: North Georgia’s most popular hiking destination
- Discover the Appalachian Mountains: America’s ancient, mysterious mountains
Business blogs
When not writing, I am an inbound, content, and growth strategist with BackBurner Marketing. We are a consulting firm with clients all over the United States.
Check out the full BackBurner blog series here.
Selected business blogs.
Logo Design for Business (4 part series)
Education blogs
The following are blogs written for an online education program:
-
-
- How to write a blog
- Why Adobe certification is important to hiring managers
- You are never too old to get a high school degree
- Making lemonade out of lemons – six reasons the pandemic lockdown is a good thing for students
- What parents need to look forward in online classes
- Citizens has a running club–and it’s online only!
-
Other topics
Custom Jewelry
Healthcare Content Blog – For a healthcare client–sunburn and skin protection
Tactical Tech Talk – This blog was affiliated with a leading company in the high-tech tactical equipment space. Their market was SWAT teams, hostage negotiators, and bomb squads. The purpose of the blog was to drive prospects to the company website by showing that the company was deeply involved in the theory of the industry.
Jessi’s Ride Daily Blog – A solo rider on a tandem bike set off on a cycling trip to each of the 48 contiguous states and their capitals. Each evening, I received reports about the current leg of the journey, which I turned into a blog post the next morning. Here are a couple of weeks of that journey.
No Mistake in Identity – This is my own blog about logos and identity. I update when I have spare time (which doesn’t seem to happen that often). It’s been called “insightful,” which was a nice compliment–and possibly accurate. I’ve been in the identity and branding business for a long, long time, so I’ve gathered up a pretty good understanding of the rubber-meets-the-road part of the business.
Ballistic Lacrosse Blog – Ballistic Lacrosse is a teaching and training organization that fields travel and recreation teams in Florida. The blog is a useful way to point out trends in the sport and discuss issues in youth recreation (like parents behavior, playing time, etc).
Education blogs
The following are blogs written for an online education program:
-
-
- How to write a blog
- Why Adobe certification is important to hiring managers
- You are never too old to get a high school degree
- Making lemonade out of lemons – six reasons the pandemic lockdown is a good thing for students
- What parents need to look forward in online classes
- Citizens has a running club–and it’s online only!
-
Other topics
Custom Jewelry
Healthcare Content Blog – For a healthcare client–sunburn and skin protection
Tactical Tech Talk – This blog was affiliated with a leading company in the high-tech tactical equipment space. Their market was SWAT teams, hostage negotiators, and bomb squads. The purpose of the blog was to drive prospects to the company website by showing that the company was deeply involved in the theory of the industry.
Jessi’s Ride Daily Blog – A solo rider on a tandem bike set off on a cycling trip to each of the 48 contiguous states and their capitals. Each evening, I received reports about the current leg of the journey, which I turned into a blog post the next morning. Here are a couple of weeks of that journey.
No Mistake in Identity – This is my own blog about logos and identity. I update when I have spare time (which doesn’t seem to happen that often). It’s been called “insightful,” which was a nice compliment–and possibly accurate. I’ve been in the identity and branding business for a long, long time, so I’ve gathered up a pretty good understanding of the rubber-meets-the-road part of the business.
Ballistic Lacrosse Blog – Ballistic Lacrosse is a teaching and training organization that fields travel and recreation teams in Florida. The blog is a useful way to point out trends in the sport and discuss issues in youth recreation (like parents behavior, playing time, etc).