Why have blogs?
Blogs are the workhorse of content development. A well-written blog artfully wraps SEO-aware keywords in a compelling, brand-supporting story. They are powerful content tools that can improve organic search engine traffic. As part of an overarching content strategy, I’ve punched up clients’ Search Engine Results (SER) by huge numbers, bumping them from as low as 145 to the top three 3 in rankings.
My experience as a feature writer and newspaper reporter (you know, the printed-on-paper kind) informs my blogging. Like traditional journalism, blogs benefit from a good story hung on a framework of well-researched facts.
If you’d like to know how to write a blog, check out this long-form blog on blogging I wrote for Citizens Education/Citizens High School, an international education provider based in Jacksonville, Florida.
Blogs can be informative, demonstrative, or even biographical. Best of all, they are cost-effective. You don’t have to pay to print and distribute them. Accessible 24/7/365, blogs offer a great way to reach your market, falling somewhere between an advertisement and a public relations tool. Used properly, a blog can raise brand awareness, garner leads, and direct visitors to your website.
When not writing, I am an inbound, content, and growth strategist with BackBurner Marketing. We are a consulting firm with clients all over the United States.
Check out the full BackBurner blog series here.
Selected business blogs.
Logo Design for Business (4 part series)
The following are blogs written for an online education program:
- How to write a blog
- Why Adobe certification is important to hiring managers
- You are never too old to get a high school degree
- Making lemonade out of lemons – six reasons the pandemic lockdown is a good thing for students
- How cyber security leapt out of the headlines to become a career path and high school academy in 2021
- How summer school can fit in the family summer plans and still yield huge academic payoffs
- What parents need to look forward in online classes
- How summer school 2021 can fix problems from the 2020 school year
- Citizens has a running club–and it’s online only!
Healthcare Content Blog – For a healthcare client–sunburn and skin protection
Tactical Tech Talk – This blog was affiliated with a leading company in the high-tech tactical equipment space. Their market was SWAT teams, hostage negotiators, and bomb squads. The purpose of the blog was to drive prospects to the company website by showing that the company was deeply involved in the theory of the industry.
Jessi’s Ride Daily Blog – A solo rider on a tandem bike set off on a cycling trip to each of the 48 contiguous states and their capitals. Each evening, I received reports about the current leg of the journey, which I turned into a blog post the next morning. Here are a couple of weeks of that journey.
No Mistake in Identity – This is my own blog about logos and identity. I update when I have spare time (which doesn’t seem to happen that often). It’s been called “insightful,” which was a nice compliment–and possibly accurate. I’ve been in the identity and branding business for a long, long time, so I’ve gathered up a pretty good understanding of the rubber-meets-the-road part of the business.
Ballistic Lacrosse Blog – Ballistic Lacrosse is a teaching and training organization that fields travel and recreation teams in Florida. The blog is a useful way to point out trends in the sport and discuss issues in youth recreation (like parents behavior, playing time, etc).